The Founding of MEAT

I'm Jon, co-founder of the sportswear brand Meat, and this is our story. Growing up immersed in the American fitness lifestyle, I trained at various legendary gyms in California. I've always preferred the intense environment of bare-bones gyms over commercial chains, thriving on the heavy weights and serious lifting culture.

In 2017, I joined forces with some like-minded friends to create simple gym accessories for our community. What started as a small project quickly gained momentum, leading to the birth of the brand. Named after my nickname, Meat was initially focused on providing performance-enhancing lifting gears for our fellow gym-goers. As the brand grew in popularity, we realized we had tapped into a larger need within the fitness community.

In early 2020, our go-to gym closed its doors for good. This loss hit us hard and underscored the decline of hardcore bodybuilding environments. Inspired by the golden era of bodybuilding, epitomized by the legends, we decided to transform Meat into a full-fledged sportswear brand. That marked the beginning of Meat Sportswear. Our mission became clear: to preserve and promote the hardcore bodybuilding spirit using modern means while honoring traditional values.

Today, Meat stands for men’s exercise and training, embodying straightforward and powerful design principles. Our gear is crafted to support intense fitness regimes while showcasing physiques. We collaborate with independent gyms and fitness athletes to spread the essence of American bodybuilding. We hope Meat becomes more than just a brand, it’s a culture that inspires and brings people together.