MEAT UNDERWEAR: Underwear inspired by California’s beach, sunshine and provocative attitude

Founded and operated by Meat House Design Group, L.L.C. in southern California, MEAT UNDERWEAR caters to challenge the attitudes towards underwear and clothing.

We seek to design underwear that is simultaneously comfortable, playful, and full of vibrant energy. Underwear that you will always want to first reach for every morning. Underwear that is not only fun to look at, but also looks stunning in front and in the back.

Show-off your back side and show-off the MEAT on the bone.


/#TeamMEAT Subscription 

#TeamMEAT subscription is a bi-monthly subscription program that helps our fans to get their hands on new designs and new releases on a bi-monthly basis. Available everywhere across the U.S. Every other month, subscription customers will get packages containing two carefully selected underwear delivered to their doors. Total of six packages a year. The styles all come from best sellers of the past and new styles that have never been seen before.

There are four options available: Two Jocks ($14.99), Two Briefs ($15.99), Two Trunks ($16.99) and Mix It Up ($15.99). Free U.S. shipping included; no long-term commitment and 100% money back guarantee.


/Why We Are Different 

  1. BE PROVOCATIVE: We select designs that are out of the comfort zone, color combinations that no other brands have tried before. We work with avant-garde artists to bring the most unusual and unconventional products that looks amazing both from the front and back sides.


  1. Social Media Sensation: We have long-term collaborate with influential fitness models, athletes, content creators and photographers within the U.S. and all around the world to create marketing campaigns, social media posts, and pop-up sales. We have half a million followers on all social platforms combined. With the power of social media, we created a community around our products for our customers. This is a community that love provocative ideas, and always seeks to be different.


  1. BE INLUSIVE: The brand is not created for a certain group, we want to include everyone regardless of their body shapes or sexual preferences. We believe everybody has the right to feel confident about themselves, to show-off their bodies and to celebrate their uniqueness. As a brand, we advocate the confident attitude through marketing campaigns and future products.


/ Social Influence

MEAT UNDERWEAR is a brand based on online social media marketing, and we firmly believe in today’s market, social media is the fastest way to reach out to our target customers. Every day influencers all around the world help us by making posts to promote our campaigns and products. In addition to a traditional marketing outlet, social media is also our way to connect with our fans and customers. On social platforms, we announce our product launch, asking our customers to be involved in our product designing process, sharing their product review with us and their friends. All of our customers have become crucial parts of the brand.


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